Guest Post: Beth Taubner, Brand Strategist, Mercurylab

In our upcoming webinar later this month, we are going to talk about what it really means to be a brand and why branding matters. The “B” word is thrown about quite loosely, so as a primer I’ll start by defining what it means to be a brand. 1. The power of authenticity. Generally, we … Continue reading Guest Post: Beth Taubner, Brand Strategist, Mercurylab