Guest Post by: Susan Levine (I’89)
There is a strong correlation between highly engaged employees and high performance organizations. Our people are our assets, our engine and our lifeblood. And no one would dispute the fact that our long term success will be driven by our ability to attract, retain, motivate and develop the best team in the industry. But not every organization has a base of highly engaged employees. So how can you take the pulse on your employees? Ask them!
There are a variety of ways that you can ask employees for their views – pulse surveys targeting a few topics the leadership team would like to understand are becoming even more popular. Whether you outsource or insource, the most important thing is to regularly engage your employees. If you do, it will be the beginning of an ongoing change in the way your company conducts its business.
First, decide what it is you want to measure and take the pulse on – firm strategy, firm culture, professional development, career path and incentives, lifestyle. Organize a team to design the questions. Senior leadership on the team in critical. Skeptics on the team are invaluable to the process and will ultimately enhance credibility and buy-in to the process.
Write questions that are simple and direct. For example, “I am engaged and motivated by [my firm’s strategy]”; or “[My firm’s] culture fosters collaboration and teamwork.” Don’t hide or ignore questions about topics you know will be potentially controversial. Your employees will appreciate your asking the tough questions. Finally, make the survey totally anonymous. If you really want to get honest feedback, you will want people to feel there will be no repercussions for the feedback they may provide.
And the most important question, by far, is the “Net Promoter Score”: “I would recommend [my firm] as a place to work to a friend or relative.” The question is asked on a 10-point scale. Promoters are those who answer a ‘9’ or a ‘10’; those with a neutral response are those who answer a ‘7’ or ‘8’; and detractors answer a ‘1’ to a ‘6’. The net promoter score is the percentage of promoters minus the percentage of detractors.
Ultimately, asking employees about organizational topics and being ready to share the results is the first step in the journey to creating a more engaged workplace. But you have to be willing to commit the appropriate amount of time to tackle important issues highlighted in the results and communicate progress to the organization.
In the next topic, I can discuss what to do with survey results and how you can develop a prioritized set of actions coming out of your high performance organization efforts.