What We’re Reading This Week

Greetings from the Hilltop, blog readers!  Whitney Pezza, Associate Director, Alumni Career Services, here to guest blog today, and share with you one of my new favorite books, "To Sell Is Human" by Daniel Pink. I'm a longtime Daniel Pink fan, and I love his work.  In fact, one of my proudest career moments was … Continue reading What We’re Reading This Week

Pitch Perfect

The elevator pitch. Your matchbox statement. Your tagline. Your brand.  When I think of these I think of something rehearsed and awkward sounding.  Like a kid playing grown up.  Like creating a headline for an online dating site.  Gimicky.  Salesy. An elevator speech doesn't have to be a series of contrived, memorized sentences.  If you … Continue reading Pitch Perfect